What is the impact of blockchain on market players?
Blockchain covers a wide range of digital protocols. Its use, in a wide variety of fields, can wreak havoc on business models.
Bearing in mind its essentially worldwide scope and its endless possibilities as regards data and exchange networks (clients and partners), blockchain should grow indisputably in the coming years and become one of the cornerstones of competition and innovation. All sectors of the economy will be concerned, be they insurance, banking, financial markets, or telecommunications, international trade, regulated professions, culture, retail, etc.
New players “born in the Blockchain era” are already trying to disrupt the operating methods and business models of established players. They use these protocols to review their production, authentication, certification, distribution, storage and sales methods. This new technological environment also drives existing players to review their offer and their organisation so that they can vie with these new entrants and with even more globalised competition.
Each business actor, regardless of its profile, must therefore consider how blockchain could impact its modus operandi, its BtoB1 and BtoC2 strategy and, more broadly, its sector and its competitors. Without going so far as to replace a business player’s end-product or end-service, “speaking blockchain” now seems necessary, if only to understand the digital economy within which this new technological language seems destined to play a central part.
1) Strategy in its relations with professionals..
2) Strategy in its relations with non-professionals.